Client:
National Membership Organisation
Summary:
Our client is a Not for Profit organisation providing news, representation and political influence for its members. They were running occasional online campaigns to enable their members to lobby their local and national representatives around a particular issue. Their requirement was to make these campaigns easy to set-up, deployable much more quickly, to have access to the latest political representatives and to be able to analyse and record support from their members.
Challenges:
- Sourcing and maintaining different lists of elected representatives
- Linking and identifying representatives to political areas
- Time consuming technical set-up and deployment of campaigns
- Multiple people across research, dev and comms involved with each campaign
- No log or analysis of campaign support by members.
Which meant:
- Significant delays with campaign deployment
- Less democratic engagement and political influence for causes
- Lack of coverage and accuracy around key political representatives
- Considerable development and research time spent on each campaign
- Unable to analyse engagement and support by members.
Solution:
Following consultation with the client to determine what the standard variables were for each campaign (description, imagery, letter to be submitted, dates for the campaign to run, thank you letter and which representatives should receive the letters), what information should be given by the supporter and what analysis was wanted around each campaign, we built an online interface for the set up of a campaign and created a plug-in that could be easily added to any web page, that inherited the design of the host website and included responsive functionality for tablets and mobiles. Each campaign is linked back to the live Oscar database of local, devolved and national elected representatives and in turn all linked to an individual postcode. As part of the interface we also built in live reporting and a download of the key data points around supporter and member engagement, including by region and constituency so the client could easily analyse each campaign. Ultimately providing a simple end-to-end solution for the clients communication department.
Summary Benefits:
- No data, technical or research requirements
- Immediate deployment of campaigns around issues of the day
- Significant internal and multi-department time savings
- Cost savings from a single feed or all required data
- Greater influence through accurate representatives data
- Campaign functionality on all devices
- Increased insight and analysis of support activity
- Greater empowerment of supporters in the democratic process
